Girl Power

Material: 100% dyed wool

“Girl power” is a creative wo(men)’s clothing collection and manifesto, inspired by standards of beauty and the influence of the mass media. Inspired by fashion, and personal point of view, the designer creates clothing that employs humor to help understand the problem. The collection consists of garments that can either be wearable or represented as a piece of art, and each has its own meaning. 

“I was strongly inspired by the beauty stereotypes and the absurdity of. Teenagers are affected by the images they see on mass media and due to social approval, they reject natural body image - what prevents them from growing up as personalities. I wanted to address this issue but didn't want to do it in the negative context, so I used the language I know best - humor.”

 
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JUSTINA SEMČENKAITĖ

 

Justina Semčenkaitė got her Fashion Design BA and MA in Vilnius Academy of Arts where she currently works as a lecturer. The author’s creative field covers themes about socio-cultural stereotypes and creative experiments in fashion as also specialization in a sustainable fashion.